9 ways to improve your marketing resource management

Define and implement processes for each marketing discipline (PR, Advertising, Events, etc.) to be followed by all employees when executing campaigns

• Meet company and brand standards
• Ensure relevant people give feedback and sign off
• Save Time
• Save Money
• Flatten the learning curve for new employees
• Portray a professional image
• Produce high quality campaigns

MPULL Solution
A predefined process to be followed is created in every campaign workspace in the form of tasks that can be assigned to team members. 

Create a marketing calendar that spans all marketing segments, regions and business units

• Reduce clashes, such as media events and announcements occurring in the same week
• Reduce duplication of effort
• Increase collaboration as peers can easily identify projects to work together on
• Save money

MPULL Solution
Campaigns can be transposed at Business Unit and Organizational level onto the MPULL Marketing Calendar, with an easy click-thru to get further details and to socially collaborate.

Create and enforce service level agreements (SLA) between team members and enforce delivery accordingly

• Get timeous feedback on marketing activations
• Quickly respond to market
• Make poor delivery escalations relevant and quantitative
• Ensure campaigns are of a high level of quality 

MPULL Solution
Tasks such as feedback and approvals are assigned to individuals or teams, if not completed within the specified timeframe, the task is automatically escalated. Date and time logs of all tasks and escalations are recorded.

Move feedback and approval between colleagues and agencies out of e-mail

• Reviewer only sees latest version of campaign
• Feedback and approvals are recorded within the workspace
• Reviewer can see all past feedback
• No excuse for not receiving e-mail due to attachment size or server problems

MPULL Solution
E-mail can be entirely eliminated, all files can be uploaded to MPULL, and all feedback, approvals, and tasks are given, tracked and assigned within the system.

Provide performance feedback to your team members after every campaign or project they complete

• Give employees opportunity to improve performance
• Give employee a clear indication of what you are are were expecting
• Let employees know what they are doing right
• Get better results from your team
• Forms pivotal foundation to team motivation

MPULL Solution
A task is assigned to manager to provide feedback as soon as a campaign is marked as completed. Their feedback is recorded in the system and can be consolidated for an end-of-year performance appraisal. 

Automate resource intensive marketing tasks such as RSVP management and competitive intelligence sourcing

• Reduce salary costs
• Let employees focus on revenue generating campaigns

MPULL Solution
A range of operational tools are available within MPULL that automate mundane marketing activities. 

Move status reports to “in the cloud” (online / shared drive) so everyone has the latest version, and replace the weekly status meeting with an innovation meeting

• Develop a create culture within your team
• Inspire and motivate your team
• Save time

MPULL Solution
The status of every campaign or activity is kept updated within each workspace along with any associated tasks. Any team member can access the latest status from anywhere with any internet connected device.

Implement a regular marketing scorecard or standardize reporting and dedicate more resources to top performing campaigns

• Quickly identify top performing campaigns
• Measure performance of campaigns against each other
• Focus efforts and budget strategically

MPULL Solution
On demand reporting in the identical format allows users to easily compare campaigns, even to campaigns that ran several months prior or in different segments.

Make sure everything that anyone in the marketing team does is linked to an objective and target market

• Replace “cool” campaigns with “functional” campaigns
• Save money
• Generate ROI

MPULL Solution
No campaign can be started within MPULL without selecting the relevant objectives, ROI measures and target markets. 

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9 ways to improve your marketing resource management from Daryn Smith

Author: Daryn Smith